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ARKHE brand

Privacy Policy

Last updated: 25 August 2026

ARKHE Club (“ARKHE”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and share personal data when you:

  • visit arkhe.club;
  • contact us or submit an online form;
  • request a trial or private tour;
  • apply for or purchase a membership;
  • use the ARKHE app or booking platform;
  • visit ARKHE Club or use its facilities; or
  • interact with our fitness, recovery, wellness or longevity services.

We process personal data in accordance with applicable data protection requirements, including the UAE Federal Decree-Law No. 45 of 2021 concerning the Protection of Personal Data, where applicable.

1. Who is responsible for your personal data?

The organisation responsible for processing your personal data is:

ARKHE Club
Silverene Tower
Al Marsa Street, Dubai Marina
P.O. Box 32923
Dubai, United Arab Emirates

Email: memberships@arkhe.club
Telephone: +971 4 321 9876

Certain medical, diagnostic or longevity services may be provided by independent healthcare professionals or service providers. These providers may be separately responsible for the medical information they collect and may provide their own privacy notices and clinical consent documentation.

2. Personal data we collect

The personal data we collect depends on how you interact with ARKHE.

Information you provide directly

We may collect:

  • your name and date of birth;
  • your email address and telephone number;
  • your residential or postal address;
  • your nationality and identification details where required;
  • your membership type and preferences;
  • your account and login information;
  • trial, tour, class and facility booking information;
  • billing and transaction information;
  • emergency contact information;
  • communications, enquiries, complaints and feedback;
  • your marketing and communication preferences;
  • photographs or videos where you have consented or where otherwise permitted;
  • information about your fitness goals, training and attendance; and
  • health information reasonably required to assess whether a service, activity or facility is suitable and safe for you.

Payment card information may be collected and processed directly by an authorised payment provider. ARKHE may receive confirmation of your transaction without receiving or storing your complete payment card details.

Information collected automatically

When you visit our website or use our digital services, we may automatically collect:

  • your IP address;
  • browser type and version;
  • device and operating system information;
  • approximate location;
  • pages visited and actions performed;
  • the date and time of your visit;
  • the website or platform that referred you to us;
  • cookie and similar technology identifiers; and
  • website performance, error and security information.

Information received from other sources

We may receive personal data from:

  • Mindbody and other membership, booking or payment platforms;
  • the ARKHE app;
  • trainers, instructors and authorised ARKHE personnel;
  • LONGEVITY-UK or other health and wellness partners, where you have authorised the disclosure or it is otherwise legally permitted;
  • payment providers and financial institutions;
  • social media platforms; and
  • another person who purchases, arranges or enquires about a membership or service on your behalf.

3. How we use your personal data

We may use your personal data to:

  • respond to enquiries;
  • process trial and private-tour requests;
  • create and administer your membership;
  • manage your member account;
  • process bookings, payments, renewals and cancellations;
  • provide access to ARKHE facilities, classes and recovery services;
  • operate the ARKHE app and membership platform;
  • send booking confirmations and reminders;
  • communicate important membership, payment, safety and operational information;
  • assess whether particular activities or facilities are appropriate for you;
  • respond to emergencies;
  • protect the health and safety of members, visitors and staff;
  • personalise and improve our services;
  • maintain the operation and security of our website, app, systems and premises;
  • monitor attendance and facility usage;
  • respond to complaints, feedback or disputes;
  • prevent fraud, misuse and security incidents;
  • comply with accounting, tax, regulatory and legal requirements;
  • establish, exercise or defend legal claims;
  • conduct customer research and service analysis; and
  • send news, offers and marketing communications where permitted.

We will not sell your personal data.

Photography, Filming and Content Creation

Photography, filming and other content creation may take place within ARKHE’s communal areas, classes and events for marketing, promotional, social media, editorial and operational purposes.

Where reasonably possible, members and visitors will be informed when photography or filming is taking place. Anyone who does not wish to appear in such content should notify an ARKHE team member before participating in the relevant class, session or event.

ARKHE will not intentionally photograph or film members in changing rooms, treatment rooms or other private areas. Where required, separate consent will be obtained before identifiable images, videos, testimonials or recordings are published or used for promotional purposes.

Consent may be withdrawn for future use by contacting ARKHE. Withdrawal will not affect content that was lawfully created or published before the request was received.

4. Grounds for processing personal data

Depending on the circumstances and applicable law, we may process your personal data:

  • with your consent;
  • to take steps at your request before you enter into a membership or service agreement;
  • to perform our agreement with you;
  • to comply with legal or regulatory obligations;
  • to protect your interests or those of another person;
  • to protect the safety and security of our members, visitors, employees and facilities; or
  • for legitimate operational and business purposes, provided that these purposes do not improperly override your rights and interests.

Where we rely on consent, you may withdraw your consent at any time. Withdrawal will not affect processing that took place before consent was withdrawn.

Some information is required to administer your membership or provide a requested service. If you do not provide this information, we may be unable to create your membership, complete a booking or provide the relevant service.

5. Health and sensitive personal data

Health, biometric and medical information may be considered sensitive personal data.

We will only collect or process this information where it is:

  • relevant to a service you have requested;
  • reasonably necessary for your health and safety;
  • required by applicable law;
  • necessary in an emergency;
  • processed by an authorised healthcare professional; or
  • processed with your explicit consent where consent is required.

This information may include health screening responses, injuries, medical conditions, physical limitations, emergency information or other details relevant to your use of ARKHE facilities.

Medical testing, diagnosis, treatment and clinical information may be collected directly by LONGEVITY-UK or another authorised healthcare provider. ARKHE will only receive or access this information where necessary, authorised and legally permitted.

Please do not submit detailed medical information through a general website form or ordinary email. Use the secure process provided by ARKHE or the relevant healthcare professional.

6. Marketing communications

Where permitted, we may use your contact details to inform you about:

  • ARKHE memberships;
  • new services and facilities;
  • classes and events;
  • special offers;
  • health, fitness and wellness content; and
  • other ARKHE news.

You can unsubscribe from marketing at any time by:

  • selecting the unsubscribe link in a marketing email;
  • adjusting your communication preferences through the relevant platform, where available; or
  • emailing memberships@arkhe.club.

Unsubscribing from marketing will not stop essential communications relating to your membership, account, payments, bookings, services or safety.

7. Cookies and similar technologies

Our website may use cookies and similar technologies to:

  • provide essential website functionality;
  • remember your preferences;
  • understand how visitors use the website;
  • measure website and campaign performance;
  • improve our content and services;
  • prevent fraud and improve security; and
  • support advertising and remarketing where you have provided any consent required by law.

Cookies may include:

  • Essential cookies: Required for the website to operate correctly.
  • Preference cookies: Remember selections and settings.
  • Analytics cookies: Help us understand how visitors use the website.
  • Marketing cookies: Help measure campaigns and provide more relevant advertising.

Some cookies may be placed by third-party services used on the website.

Where legally required, non-essential cookies will only be activated after you make your selection through our cookie banner. You can change your choices through the website’s cookie settings or your browser settings.

Blocking some cookies may prevent parts of the website from operating properly.

8. When we share personal data

We may share personal data with carefully selected recipients where reasonably necessary, including:

  • Mindbody and other membership or booking-platform providers;
  • payment processors and financial institutions;
  • website hosting, email and IT service providers;
  • cybersecurity and data-backup providers;
  • analytics, communication and marketing service providers;
  • trainers, instructors and authorised ARKHE personnel;
  • LONGEVITY-UK and other healthcare or wellness partners, where appropriate and authorised;
  • professional advisers, including accountants, auditors, insurers and legal advisers;
  • government departments, regulators, courts and law-enforcement authorities where legally required; and
  • a purchaser, investor or successor if ARKHE undergoes a merger, restructuring, investment, transfer or sale.

Service providers may only process personal data for the services they provide and must take appropriate measures to protect it.

We may also disclose information where necessary to protect the safety, rights or property of ARKHE, our members, visitors, employees or another person.

9. Third-party platforms and services

Our website and services may connect to third-party platforms, including membership, booking, payment, healthcare, app-store and social media platforms.

When you use a third-party service, that organisation may collect and process your personal data under its own terms and privacy policy. We recommend reviewing the relevant privacy policy before providing personal information.

ARKHE is not responsible for the privacy or security practices of independently operated third-party websites and platforms.

10. International transfers

Some of our membership, hosting, payment, analytics, communication and technology providers may process or store personal data outside the United Arab Emirates.

Where personal data is transferred internationally, we will take reasonable measures required by applicable law to ensure it receives an appropriate level of protection.

Depending on the circumstances, these measures may include:

  • contractual data-protection requirements;
  • transferring data to a jurisdiction with appropriate protection;
  • obtaining your consent where required; or
  • using another transfer mechanism recognised under applicable law.

11. Data security

We use reasonable organisational, administrative and technical measures designed to protect personal data against:

  • unauthorised access;
  • accidental loss;
  • misuse;
  • alteration;
  • unlawful disclosure; and
  • destruction.

Access to personal data is limited to authorised persons who reasonably require it for their work or to provide a service.

However, no website, mobile application, email or internet transmission can be guaranteed to be completely secure. You are responsible for keeping your account and login details confidential.

Please contact us promptly if you believe that your account or personal data has been compromised.

12. How long we keep personal data

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The relevant retention period may depend on:

  • the type and sensitivity of the information;
  • the duration of your membership or relationship with ARKHE;
  • health and safety requirements;
  • accounting and tax requirements;
  • legal or regulatory obligations;
  • dispute and complaint requirements; and
  • the need to establish, exercise or defend legal claims.

When personal data is no longer required, we will delete, anonymise or securely archive it in accordance with applicable requirements.

Medical records controlled by an independent healthcare provider may be retained for a different period under applicable healthcare laws and professional requirements.

13. Your rights

Subject to applicable law and certain permitted exceptions, you may have the right to:

  • obtain information about how your personal data is processed;
  • request access to your personal data;
  • request a copy of eligible personal data;
  • request the correction of inaccurate or incomplete information;
  • request the deletion of personal data;
  • restrict or object to certain processing;
  • withdraw consent where processing is based on consent;
  • request the transfer of eligible personal data;
  • object to direct marketing; and
  • object to certain decisions based solely on automated processing.

These rights are not absolute. For example, we may need to retain certain information to comply with legal obligations or to establish, exercise or defend a legal claim.

To exercise your rights, contact us at memberships@arkhe.club.

We may request information reasonably necessary to confirm your identity and protect your personal data before processing your request.

You may also raise a complaint with the competent UAE data-protection authority.

14. Automated decision-making

ARKHE does not intend to make decisions that produce significant legal or similar effects based solely on automated processing.

If this changes, we will provide appropriate information about the process and any rights available to you under applicable law.

15. Children’s personal data

The ARKHE website and general membership services are not directed at children unless a specific junior programme or service is expressly offered.

Where ARKHE permits a person under the applicable age of legal capacity to use a service, we may require:

  • the involvement and consent of a parent or legal guardian;
  • appropriate identification;
  • additional health and safety information; and
  • a separate membership agreement or waiver.

We do not knowingly collect children’s personal data through the website without appropriate authorisation.

16. Photographs, video and CCTV

CCTV may be used at ARKHE premises for safety, security, access control and incident investigation. Appropriate notices will be displayed where CCTV is in operation.

We may take photographs or videos at the club or during events. Where required, we will obtain permission before using identifiable images for advertising, social media or other promotional purposes.

If you have concerns about an image containing your likeness, contact us at memberships@arkhe.club.

17. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to:

  • our services;
  • our technology and service providers;
  • our business operations; or
  • applicable legal requirements.

The latest version will be published on this page with an updated revision date.

Where appropriate, material changes may also be communicated by email, through the ARKHE app or by another suitable method.

18. Contact us

For questions, privacy requests or complaints, contact:

ARKHE Club
Silverene Tower
Al Marsa Street, Dubai Marina
P.O. Box 32923
Dubai, United Arab Emirates

Email: memberships@arkhe.club
Telephone: +971 4 321 9876

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